A digital engagement platform for the organisation's 20th anniversary — built on SharePoint and Microsoft 365, reaching 600+ employees, with personalised communication automated through Power Automate and no incremental software spend.
the organisation's 20th anniversary needed to be more than an event day. It needed a digital experience that carried the story, invited participation, and reached everyone — including the large share of employees who are not sitting at a desk when things happen.
The constraint was the interesting part: no budget for standalone software. Which turned out to be the right constraint, because the organisation already owned Microsoft 365.
An internal engagement platform on SharePoint:
I owned the concept, the information architecture, the visual experience, the content structure and the engagement mechanisms.
Communication ran on Power Automate: structured employee recipient lists held in SharePoint, personalised HTML email templates, and automated bulk sends to 600+ employees — replacing what would otherwise have been a manual, error-prone, repeatedly-executed mail merge across several campaign waves.
It is the clearest demonstration of a principle I apply to most transformation work: the question is rarely "what should we buy?" It is "what does the organisation already own, and what could it do if someone designed a proper experience on top of it?"
Delivered on existing enterprise licences, at no incremental software cost, reaching the whole company. The same instinct applies to far larger problems than an anniversary.
A conversational assistant that turns a visitor's plain-language measurement problem into a cited, technically validated recommendation — with a deterministic rule engine, not the language model, holding all recommendation authority.
Rebuilding a country corporate site from a brochure into a platform that carries product discovery, technical documentation, 3D catalogue, events and enquiry capture — and became a primary source of organic traffic and digital enquiries.
Replacing fragmented shared-mailbox enquiry handling with a centralised, automated lead workflow across Power Automate, SharePoint and Salesforce — and a lifecycle framework that finally connected a digital enquiry to its sales outcome.